The Inception
Caterpillars herald a time of good news, new birth, and creative inspiration, signaling a readiness to start a new project or initiate new endeavors.The caterpillar spirit guide is much like people- some need to break out of their shell to reach their full potential, while the caterpillar needs to break out of its cocoon. Because of its transformative nature, the caterpillar symbolically indicates stage of metamorphosis and creation of new ideas.
Color ‘Turquoise Blue’ is a shade that lies between blue and green. It has characteristics associated with both of these, such as the calmness of blue and growth indicated by green, along with energy of yellow. So, altogether this shasde of Blue is associated with clarity of mind and creativity. This is a color that encourages reflection and focusses on one’s inner thoughts and feelings. It also reflects neutrality and being unbiased.
While this all seems simple now, but communicating the true essence of the brand and its core philosophy via brand elements was a task and it nearly took 2 months to finalise the name and the logo…then Blue Caterpillars was born.
Growth Story
2013
Believer in sanctity of qualitative research, Sneha decided to start her own qualitative research brand from a small town Bhopal and from her father’s house.
Her first few pitches were to scions and family-owned companies in Central part of country. Scope was limited and obstructions many but Blue Caterpillars was the first company to offer market research solutions in entire cow-belt and this gave lot of prominence. Multiple Indore, Lucknow and Bhopal based clients saw merit in utilising research to save-gaurd losses
2014
Little hardwork, lot of dedication and immense passion helped Blue caterpillars initiate work relations with Loreal.
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