We are passionate about people and cultures and the myriad ways in which we all navigate our way through life. We bring to the table a deep and incisive understanding of people, their underlying impulses, motivations, incentives, and fears. What makes us different are the fundamental principles that are at the root of all our work.
Committed to sanctity of qualitative research, we abide by few principles
Connect and bond with different types of personalities by making them feel special by the way we interact with them and assure that they are being listened to
We always keep an open mind and attempt to reduce any potential element of personal bias during each stage
In projects that address socially or culturally sensitive topics, we maintain total objectivity and avoid any personal influence on consumer
Not just sensitivity in terms of managing individuals and groups, but also in terms of being able to pick up on sub-texts, body language other than non-verbal nuances which can reveal a very different story from the one the actual response
Committed to well-being of brands that come to us with business problems, we have an honest and accurate representations of consumer opinion, not necessarily what they want to hear
To know the consumers more and natural gusto to speak to consumers is what is practiced