Blue Caterpillars

Blue Caterpillars is an insight-mining firm which believes in marrying art and science, creativity and rationality to solve marketing and business problems of clients across Asian markets

What We Believe

At heart of Blue Caterpillars lies curiosity, a desire to understand consumers in their cultural context, a yearning to unravel the unknown, and an inquisitiveness to decode the unspoken.

In alignment with the belief stands our logo, where the caterpillar stands for new beginnings and creativity, and the colour turquoise blue reflecting curiosity, and impartiality. The outer ring symbolizing the fluidity and flexibility in our approach, stands the logo for Blue Caterpillars.

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What Sets us Apart

We are passionate about people and cultures and offer deep understanding of their impulses, attitudes and behavior. What sets us apart are the core principles that underpin our work.


We maintain total objectivity and avoid any personal influence on consumers.


We remain fully objective and avoid personal influence in sensitive projects.


We always keep an open mind and strive to minimize personal bias at every stage.


Being sensitive to consumer, their lifestage, mental state along with their body language.


Committed to well-being of brands, we have an honest and accurate representations of consumer opinion.


To know the consumers more and natural gusto to speak to consumers is what is practiced.

What Services We Offer

Our level of servitude makes us understand the needs of client and competitive market scenarios better; thereby allowing us to tailormake research solutions. Our approach of delving deep into market trends, consumer behavior, and attitudes inspires strategy-led marketing action.

Rapid Blue

Fast, reliable insights for immediate decisions.

  • Immediate Consumer Insights
  • Quick Trend Analysis
  • Rapid Concept Testing
  • Agile Product Feedback
  • Post Launch Reactions

Deep Dive Research

Comprehensive analysis for a deeper understanding.

  • Consumer Profiling
  • Competitor Assessment
  • Market Analysis
  • Ethnographic Studies
  • User Experience Research
  • Segmentation Analysis
  • Product/Concept Testing

Blue Smart

Leveraging AI tools to enhance research. 

  • Facial Decoding
  • Sentiment Analysis
  • Social Listening
  • Advanced Trend Identification

Strategy in Action

Transforming insights into growth-driven actions. 

  • Brand Positioning
  • White Space Identification
  • Business Wireframing
  • Market Entry
  • Customer Journey Mapping

Blue Consult

Empowering startups to drive innovation

  • Consultation
  • Mentorship
  • Guidance for Startups

Where We Specialize

Personal Care
Health & Wellness

Who Value Us