Sneha Jain: Founder

Philanthropist at heart, Sneha is inquisitive about people, culture, customs and behaviour. She is a vivid traveller and loves to explore new territories and geographies.

An alumnus of IIM-Bangalore , an ex-IMRBian, Sneha has been dextrous in executing multi-country studies and has been consisently delivering insights to most renowned brands like ITC, L’Oreal, Star, Pidilite, Godrej amongst many more

Though she started her career as a marketing professional, life had other plans for her. A friend who was in quantitative research mentioned that her skill sets matched a qualitative researcher. Very niche line of work, there went cv to PQR mailbox.After working with PQR for few years and consulting for few clients, Sneha laid the foundation of Blue Caterpillars in 2013.

Starting early has its own share of advantages and disadvantages, however she has loved the roller coaster ride and enjoyed the journey completely. Simple and intuitive at heart, Sneha is very grounded and loves meeting consumers. Till date there’s hardly been a project that she hasnt done some fieldwork herself.

When off duty, Sneha loves listening to music and spending time with her plants.

At Blue Caterpillars, we are conservative in joining hands with people. We hand-pick those who have similar outlook towards life, consumers and qualitative research

Our Team

Radhika Lade

Research Executive

Graduate in Anthropology from NIMS University, Radhika is enthusiastic about exploring human aspects, cultural perspectives, ever-evolving mind-sets and people behaviour. Her inquisitive bent of mind allows her to be curious about things around her. Her versatility allows her to blend easily into an environment and thereby allowing her to pick up nuances from surroundings.
Radhika has always been a people’s person who loves interacting with people to know diverse viewpoints.
When not working, she loves to dance and feels it’s a way of escaping monotony of daily life. At times she is also found experimenting with a new recipe in the kitchen
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Aranya Agarwal

Research Executive

Aranya, a Sociology graduate, is keen towards unravelling cultures and societies, shaping her marketing and market research career. She specializes in consumer research, emphasizing the importance of crafting effective methodologies by blending traditional and modern approaches. Beyond work, she likes to teach
underprivileged children in NGOs, contributing to their empowerment.
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