Sneha Jain: Founder
Philanthropist at heart, Sneha is inquisitive about people, culture, customs and behaviour. She is a vivid traveller and loves to explore new territories and geographies.
An alumnus of IIM-Bangalore , an ex-IMRBian, Sneha has been dextrous in executing multi-country studies and has been consisently delivering insights to most renowned brands like ITC, L’Oreal, Star, Pidilite, Godrej amongst many more
Though she started her career as a marketing professional, life had other plans for her. A friend who was in quantitative research mentioned that her skill sets matched a qualitative researcher. Very niche line of work, there went cv to PQR mailbox.After working with PQR for few years and consulting for few clients, Sneha laid the foundation of Blue Caterpillars in 2013.
Starting early has its own share of advantages and disadvantages, however she has loved the roller coaster ride and enjoyed the journey completely. Simple and intuitive at heart, Sneha is very grounded and loves meeting consumers. Till date there’s hardly been a project that she hasnt done some fieldwork herself.
When off duty, Sneha loves listening to music and spending time with her plants.