Believer in sanctity of qualitative research, Sneha decided to start her own qualitative research brand from a small town Bhopal and from her father’s house.

Her first few pitches were to scions and family-owned companies in Central part of country. Scope was limited and obstructions many but Blue Caterpillars was the first company to offer market research solutions in entire cow-belt and this gave lot of prominence. Multiple Indore, Lucknow and Bhopal based clients saw merit in utilising research to save-gaurd losses