The Inception

Caterpillars herald a time of good news, new birth, and creative inspiration, signaling a readiness to start a new project or initiate new endeavors.The caterpillar spirit guide is much like people- some need to break out of their shell to reach their full potential, while the caterpillar needs to break out of its cocoon. Because of its transformative nature, the caterpillar symbolically indicates stage of metamorphosis and creation of new ideas.

Color ‘Turquoise Blue’ is a shade that lies between blue and green. It has characteristics associated with both of these, such as the calmness of blue and growth indicated by green, along with energy of yellow. So, altogether this shasde of Blue is associated with clarity of mind and creativity. This is a color that encourages reflection and focusses on one’s inner thoughts and feelings. It also reflects neutrality and being unbiased.

While this all seems simple now, but communicating the true essence of the brand and its core philosophy via brand elements was a task and it nearly took 2 months to finalise the name and the logo…then Blue Caterpillars was born.

Growth Story


By this time,in-roads to FMCG giant ITC were traced. This was like a bingo moment for Blue Caterpillars.

One successful project led to the other henceforth. At the same time, Blue Caterpillars extended work offerings to other Asian markets as well. Working in newer territories for clients like Loreal and international research agencies was like walking on a tight rope, however the roads were well treaded


While a few projects were completed in the past for media giant Star, the number grew this year.

Another important year as the firm started working for telecom major Airtel in the central belt
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